Redefining the Business Mission of a Mattress Manufacturer as "A

Multiple Choice

Redefining the business mission of a mattress manufacturer as "a good night's sleep," rather than stating the mission as "the manufacture of high-quality mattresses," will:

A) not stimulate an awareness of changes in consumer desires
B) be too broad a statement to be of any real use in serving customers
C) stifle creativity in discovering opportunities to serve customers
D) help ensure that the firm retains its focus on consumers and not become preoccupied with its products and internal needs
E) ensure that the core products will be retained