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Six Months After Starting an Event Management Company,Dynamo,with a Partner,Jenny

Question 27

Multiple Choice

Six months after starting an event management company,Dynamo,with a partner,Jenny finds that projections of revenue are significantly lower and the future projections are also bleak.To alleviate the situation,Jenny invests another $25,000 from her savings into the venture.She may be affected by a(n) :


A) overconfidence bias.
B) confirmation bias.
C) escalation of commitment bias.
D) hindsight bias.
E) framing bias.

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