SCENARIO 12-7 Microchip Technology Is at the Heart of Everything

Multiple Choice

SCENARIO 12-7 Microchip technology is at the heart of everything electronic.The stakes for manufacturers are high and market fluctuation makes for an uncertain future.Jim Forrest is CEO of BigChip Inc.,a medium-sized company that manufactures specialty microchips used in a variety of computers to facilitate efficient graphics processing.Jim recognizes the need to diversify his manufacturing operations and is considering starting up a new division,which would design,develop and produce security chips.These would be used in situations ranging from data transmission to securing financial transactions.Other companies are also considering involvement since the security market is potentially a large one.Jim knows that the rapid advancements in the field of computer hardware and software necessitates an innovative approach to development of any new technology.Jim realizes that responding to market conditions and world economic influence will have to be carefully dealt with.
-Refer to Scenario 12-7.Some managers at BigChip Inc.are cautioning Jim that creativity can be stifled because of the social environment within which the employees are functioning.This means that the potential they have for doing creative work may not be fully realized.Which factors act as blocks to the creativity process?

A) expected evaluation
B) conventional obligation
C) physical constraints
D) focusing on purpose
E) emphasizing extrinsic rewards