General Mills Uses a Marketing Structure in Which One Person

Multiple Choice

General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product.For instance,one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal,Cheerios.This person,who takes responsibility for the success or failure of the marketing of Cheerios,is called a(n) __________.

A) key strategist
B) product manager
C) line advisor
D) marketing advisor
E) account executive