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Consider Figure 22-8: General Mills Marketing Dashboard Chart "A" Above

Question 16

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Consider Figure 22-8: General Mills Marketing Dashboard Chart "A" above.As part of the Warm Delights marketing team at General Mills,you are asked to analyze and interpret the marketing dashboard for Warm Delights Minis.After a careful analysis of Chart "A," you conclude the following:


A) Grocery-In terms of monthly dollar sales,this is the most important channel and shows a consistent upward trend.
B) Mass-It has a slight upward trend in monthly unit sales,with a temporary uptick in May.
C) Warehouse-Monthly unit sales revenues have remained virtually constant for the year.
D) Convenience: Monthly unit sales revenues are trending down after October.
E) Drug:-As the average number of flavors has grown,monthly sales revenues grew significantly from September through December.

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