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When Microsoft's Hotmail Included the Tagline,"Get Your Private,Free E-Mail from Hotmail

Question 58

Multiple Choice

When Microsoft's Hotmail included the tagline,"Get your Private,Free E-mail from Hotmail," on each of the millions of e-mails it processed daily,it was using __________.


A) opt-out marketing
B) viral marketing
C) customerization
D) niche marketing
E) buzz marketing

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