Multiple Choice
JCPenney has leveraged its store,website,and catalog channels.A JCPenney customer who shops in all three channels-store,catalog,and website-spends four to eight times as much as a customer who shops in only one channel.JCPenney is likely following a(n) __________ strategy.
A) dual distribution
B) market penetration
C) cross-functional
D) interlocking marketing
E) multichannel marketing
Correct Answer:
Verified
Correct Answer:
Verified
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