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    Exam 21: Implementing Interactive and Multichannel Marketing
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    A Significant Threat Arising from the Introduction of an Internet
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A Significant Threat Arising from the Introduction of an Internet

Question 144

Question 144

Multiple Choice

A significant threat arising from the introduction of an Internet channel and the potential harm to trade relationships with their retailing intermediaries is referred to as __________.


A) channel conflict
B) channel clash
C) channel chaos
D) channel divergence
E) channel discord

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