Multiple Choice
Cost per thousand (CPM) is a measure in which
A) a fixed amount of money is paid for every 1,000 times an ad loads and a visitor might see it-but not whether the user has actually reacted to it.
B) a fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.
C) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
D) a fixed amount of money that is paid to a site for posting an ad for a finite amount of time.
E) a fixed discount given to a visitor for clicking on an ad.
Correct Answer:

Verified
Correct Answer:
Verified
Q76: Figure 19-3 above shows the _ web
Q77: Which of the following firms sponsored the
Q78: After Michael Drysch made his phenomenal hook
Q79: An "active receiver" who is "delighted" with
Q80: YouTube would be an excellent social network
Q82: A Facebook Page,such as the one for
Q83: As the content of a blog or
Q85: A blog is _,whereas a wiki is
Q86: The number of Page views divided by
Q103: A web page that serves as a