Multiple Choice
According to Figure 19-5 above,"B" is the performance measure described by the accompanying quote "I will pay $1.00 for every visitor who clicks on this ad and goes from your website to mine" under the Cost to Advertisers heading.
A) cost per click
B) click through rate
C) cost per action
D) conversion rate
E) cost per thousand
Correct Answer:
Verified
Correct Answer:
Verified
Q22: Based on the social media identified in
Q26: Aside from an individual Facebook Page for
Q27: User-generated content (UGC) refers to<br>A) content found
Q27: Marketers are increasingly using social media to
Q28: Within the context of social media,an "evangelist"
Q29: Twitter can be a good source of
Q30: Describe five of the ten performance measures
Q47: _-enabled smartphones gave mobile consumers access to
Q73: The _ measure most closely ties the
Q119: What are apps and what significance do