Multiple Choice
The click-through rate is
A) the percentage of recipients who have clicked on a link on the Page to visit a specific site.
B) the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
C) the percentage of customers who buy a product from the brand website.
D) the total number of people who have visited a brand's Facebook Page and have become Facebook fans.
E) the total number of people who have purchased the product online divided by the number of people viewing the Page.
Correct Answer:
Verified
Correct Answer:
Verified
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