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How Did Greenpeace Use Social Media to Trigger Customer Complaints

Question 105

Multiple Choice

How did Greenpeace use social media to trigger customer complaints to get Nestlé to capitulate to its demands?


A) Greenpeace hacked into Nestlé's website.
B) Greenpeace posted a provocative video on YouTube,then later on Vimeo.
C) Greenpeace inundated Nestlé's Facebook page with comments.
D) Greenpeace protested Nestlé's policies on a television talk show.
E) Greenpeace got experts to testify against Nestlé's environmentally unsound actions.

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