What Is the Best Way a Brand Manager Might Deal

Multiple Choice

What is the best way a brand manager might deal with "key influencers" during a social media attack on a brand?

A) Respond with aggression to get them to back down.
B) Ignore them and they will stop commenting.
C) Undermine their credibility by emphasizing the fact that they are not "experts."
D) Communicate directly and honestly with them.
E) Accept whatever solution they offer,as they will not cooperate any other way.