Which of the Following Responses Does the Textbook Recommend a Brand

Multiple Choice

Which of the following responses does the textbook recommend a brand manager take during a social media attack on a brand?

A) Immediately respond to the attack with aggression to get the attackers to back down.
B) Ignore your detractors so they will stop commenting.
C) Communicate your solution with transparency and an approachable tone through multiple social media platforms.
D) Use only traditional media to reach the target audience because the issues can be explored in greater detail that way.
E) Accept whatever solution the attackers offer,as quickly as possible.