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    Marketing Study Set 15
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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    The "Got Milk?" Ad Shown Above Is an Example of Which
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The "Got Milk?" Ad Shown Above Is an Example of Which

Question 48

Question 48

Multiple Choice

The "Got Milk?" ad shown above is an example of which type of advertising?


A) reminder institutional
B) competitive institutional
C) pioneering institutional
D) product advocacy
E) product differentiation

Correct Answer:

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