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All of the Following Statements Are True About the Changing

Question 256

Multiple Choice

All of the following statements are true about the changing aspects of television as an advertising medium EXCEPT:


A) infomercials are increasingly popular because the slow economy has reduced the average cost of a 30-minute block of television time.
B) many advertisers are now choosing less expensive "spot" ads,which run between programs,or 15-second ads,rather than the traditional 30- or 60-second lengths.
C) industry experts predict that more than 1 million 3D televisions will be sold by 2015.
D) viewers are increasingly timeshifting their viewing habits with DVRs,DVDs,and subscription services such as Netlix.
E) there are many opportunities for out-of-home TV viewing as televisions can be seen in many bars,hotels,offices,airports,and on college campuses.

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