Multiple Choice
There are three key factors when selecting the media for an advertising campaign: (1) the media habits of the target audience, (2) the product's attributes, and (3) __________.
A) cost
B) the perceived risk
C) the reputation of the prospective media firm
D) the length of time required to get the message across
E) the sustainability of the message
Correct Answer:
Verified
Correct Answer:
Verified
Q52: A comparative ad<br>A) reinforces previous knowledge of
Q78: Much of Google's success is based on
Q219: While reading the newspaper, Belinda noticed an
Q220: A recent study found that _ percent
Q221: The primary purpose of a pioneering product
Q224: There are four commonly used forms of
Q225: The decision on media selection is related
Q226: Software programs called _ are a form
Q227: What type of product advertisement is one
Q289: A(n)_ reimburses a retailer for extra in-store