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    Marketing Study Set 15
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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    A Sales Promotion in Which the Consumer Is Invited to Apply
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A Sales Promotion in Which the Consumer Is Invited to Apply

Question 380

Question 380

Multiple Choice

A sales promotion in which the consumer is invited to apply their skill or analytical or creative thinking to try to win a price is referred to as a __________.


A) contest
B) challenge
C) competition
D) sweepstakes
E) public relations campaign

Correct Answer:

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