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A Hypermarket Refers to

Question 299

Multiple Choice

A hypermarket refers to


A) category killers that specialize in electronics.
B) a form of intertype competition consisting of general merchandise stores.
C) shopping malls anchored by four or more department stores such as Sears or Nordstrom's.
D) a form of limited-service outlets focusing on general merchandise like that offered in department stores.
E) a form of scrambled merchandising,which consists of large stores with (more than 200,000 square feet) that offers everything in a single outlet,eliminating the need for consumers to shop at more than one location.

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