Intertype Competition Refers to Competition Between

Multiple Choice

Intertype competition refers to competition between

A) very similar types of retail outlets that results from a single-product/single-line merchandising policy.
B) retailers when the items they sell are virtually indistinguishable from one another.
C) national and generic brands that are sold side-by-side in a retail outlet.
D) retailers located in separate quadrants of the retail positioning matrix.
E) very dissimilar types of retail outlets that results from a scrambled merchandising policy.