All of the Following Are Reasons Why Direct Mail and Catalog

Multiple Choice

All of the following are reasons why direct mail and catalog retailing are attractive EXCEPT:

A) they can create customer value by providing a fast and convenient means of making a purchase.
B) they can serve as a tool to encourage consumers to visit a website,a social media page,or even a store.
C) their paper costs and postal rates have declined,making them less expensive to send.
D) they can eliminate the cost of a store and clerks.
E) they can improve marketing efficiency through segmentation and targeting.