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    Exam 16: Retailing and Wholesaling
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    Discounting a Product When the Product Does Not Sell at the Original
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Discounting a Product When the Product Does Not Sell at the Original

Question 35

Question 35

Multiple Choice

Discounting a product when the product does not sell at the original price is referred to as a(n) __________.


A) inverse markup
B) markdown
C) price sensitivity
D) concession pricing
E) rebate

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