Multiple Choice
When Callaway Golf opened its "online" store,it wanted to be very careful not to ruin the good relationship it had with its loyal trade partners.To make sure this did not happen,Callaway
A) offered its retail partners greater trade allowances.
B) offered its retail partners Callaway stock options.
C) had one of its retail stores get the credit for an online sale and fulfill the order.
D) offered incentives for retailers if they encouraged their store customers to shop online.
E) discounted merchandise in retail outlets but not online.
Correct Answer:
Verified
Correct Answer:
Verified
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