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    Exam 15: Managing Marketing Channels and Supply Chains
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    __________ Exists When Producers and Ultimate Consumers Deal One-On-One with Each
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__________ Exists When Producers and Ultimate Consumers Deal One-On-One with Each

Question 86

Question 86

Multiple Choice

__________ exists when producers and ultimate consumers deal one-on-one with each other.


A) strategic channel alliance
B) direct channel
C) horizontal marketing exchange
D) indirect channel
E) dual distribution channel

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