Multiple Choice
The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product.This channel is represented in Channel "D" in Figure 15-3 above.Which of the following products would most likely be marketed using this kind of channel?
A) Aspen dental services
B) Toyota automobiles
C) Leslie pool supplies
D) Jaipur rugs made in India
E) Hershey's candy bars
Correct Answer:

Verified
Correct Answer:
Verified
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