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An Example of A(n)__________ Is When Kraft Foods Uses the Distribution

Question 12

Multiple Choice

An example of a(n) __________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.


A) direct marketing channel
B) industrial distribution system
C) dual distribution system
D) franchising operation
E) strategic channel alliance

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