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    Marketing Study Set 15
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    Exam 15: Managing Marketing Channels and Supply Chains
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    What Is the First Step in Choosing the Right Supply
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What Is the First Step in Choosing the Right Supply

Question 216

Question 216

Multiple Choice

What is the first step in choosing the right supply chain?


A) understand the supply chain
B) develop a list of qualified channel members
C) enumerate logistics specifications
D) compare multiple-channel alternatives
E) understand the customer

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