A Skimming Pricing Policy Is Likely to Be Most Effective

Multiple Choice

A skimming pricing policy is likely to be most effective when

A) consumers perceive your product to be similar to other products on the market.
B) a lower price will significantly lower fixed costs.
C) customers interpret the high price as signifying high quality.
D) consumers tend to be price sensitive.
E) it will be easier to set measurable sales unit goals.