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What Is the Critical Assumption When Using Target Profit Pricing

Question 267

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What is the critical assumption when using target profit pricing?


A) a higher average price will usually cause the demand to fall
B) a higher average price will always cause the demand to fall
C) profit is relative to the current value of the dollar so this form of pricing is extremely risky
D) a higher average price will not cause the demand to fall
E) if the average price is increased,all a firm's competitors will do the same

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