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Price Transparency Is

Question 195

Multiple Choice

Price transparency is


A) the practice of changing prices for products and services in real time in response to supply and demand conditions.
B) a consumer's near-instantaneous access to competitor's prices for the same offering.
C) the practice of simultaneously increasing product and service benefits while maintaining or decreasing price.
D) the practice of replacing promotional allowances with lower manufacturer list prices.
E) the ratio of perceived benefits to price.

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