Pricing Objectives Refer to

Multiple Choice

Pricing objectives refer to

A) reconciling the prices charged by an organization to the values set forth in its business mission.
B) taking specific steps to capitalize on an organization's internal strengths as they apply to price.
C) specifying the role of price in an organization's marketing and strategic plans.
D) taking specific steps to compensate for an organization's weaknesses as they apply to price.
E) subjectively setting intrinsic values to all products and services offered by an organization.