Which of the Following Statements Regarding Pricing Objectives Is Most

Multiple Choice

Which of the following statements regarding pricing objectives is most accurate?

A) Pricing objectives should never change.
B) Pricing objectives may change depending on the financial position of the company.
C) Pricing objectives may change depending upon the relative market share of competitors.
D) Pricing objectives are established exclusively by the marketing department.
E) Pricing objectives are extremely sensitive to even the slightest change in the local economy.