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For Years,a Local "Greasy Spoon" Diner Had Customers Lining Up

Question 36

Multiple Choice

For years,a local "greasy spoon" diner had customers lining up around the building for breakfast.When the city announced that it was building an off ramp from the highway that would conceivably double his customer traffic,the proprietor was delighted.Having saved enough in previous years,he was certain it could hold him over through the three-month construction.Unfortunately,construction delays continued for an additional six months and the work is still in progress.The best pricing objective at this point for the diner's owner would MOST LIKELY be __________.


A) profit
B) market share
C) unit volume
D) survival
E) social responsibility

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