When a Firm Introduces a New Product into an Existing

Multiple Choice

When a firm introduces a new product into an existing product line,its marketing team MOST LIKELY will be concerned with __________.

A) the ability to change prices quickly
B) speeding up the diffusion of innovation process
C) brand extension confusion
D) charging a lower price to gain a foothold in the market
E) cannibalizing sales from the higher-priced products in the line,reducing overall sales revenues