Multiple Choice
Promotional expenditures at the introduction stage of the product life cycle are best spent on __________.
A) contests and sweepstakes to stimulate selective demand
B) product samples to create secondary demand
C) advertising to cultivate primary demand
D) personal endorsements to generate word of mouth demand
E) coupons to maintain brand loyalty or static demand
Correct Answer:
Verified
Correct Answer:
Verified
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