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    Marketing Study Set 15
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    Exam 11: Managing Successful Products, Services, and Brands
  5. Question
    The Consumers Represented by "B" in Figure 11-5 Above Are
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The Consumers Represented by "B" in Figure 11-5 Above Are

Question 85

Question 85

Multiple Choice

The consumers represented by "B" in Figure 11-5 above are called __________.


A) innovators
B) late majority
C) early majority
D) early adopters
E) laggards

Correct Answer:

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