New Coke Was Repositioned as a Slightly Sweeter,less Filling Soft

Multiple Choice

New Coke was repositioned as a slightly sweeter,less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was to __________.

A) reach a new market
B) catch a rising trend
C) change the value offered
D) change its target audience
E) react to a competitor's position