Trading Up Refers to __________

Multiple Choice

Trading up refers to __________.

A) adding product features but reducing the price
B) changing the distribution channel members to higher-service-quality retailers
C) adding value to the product (or line) through additional features or higher-quality materials
D) reallocating marketing resources from a performing-poorly target market to one that demonstrates greater potential for future growth
E) offering consumers a discount when they purchase a more expensive version of the product