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    Exam 11: Managing Successful Products, Services, and Brands
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    Directions on How and When to Use a Product and Information
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Directions on How and When to Use a Product and Information

Question 299

Question 299

Multiple Choice

Directions on how and when to use a product and information about the source and composition of a product that appear on packaging labels provide what kind of benefits?


A) communication benefits
B) storage benefits
C) perceptual benefits
D) protection benefits
E) self-realization benefits

Correct Answer:

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