Multiple Choice
A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,and are distributed through the same type of outlets,or __________.
A) are made of similar components
B) fall within a given price range
C) made from the same formulations
D) are identical except for price
E) require high levels of R&D
Correct Answer:

Verified
Correct Answer:
Verified
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