Multiple Choice
Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is MOST LIKELY which type of innovation?
A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) insignificant innovation
E) disruptive innovation
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Factors such as specifying product features, marketing
Q42: Items for which the consumer compares several
Q67: Parallel development is the simultaneous development of
Q70: Which of the following would most likely
Q99: Unsought products are<br>A) any products associated with
Q185: An external evaluation with consumers that consists
Q189: Idea generation is the stage in the
Q190: An important aspect of the screening and
Q192: A product refers to<br>A)a tangible good received
Q222: The type of business products known as