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    Exam 10: Developing New Products and Services
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    When Heinz Introduced Its New EZ Squirt Ketchup Bottle (See
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When Heinz Introduced Its New EZ Squirt Ketchup Bottle (See

Question 128

Question 128

Multiple Choice

When Heinz introduced its new EZ Squirt Ketchup bottle (see the photo above) ,the degree of "newness" for the consumer would make this a


A) continuous innovation.
B) discontinuous innovation.
C) dynamically continuous innovation.
D) spontaneous innovation.
E) continuous invention.

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