Multiple Choice
Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G as
A) a discontinuous innovation.
B) a new product from the company's perspective because it is a product line extension.
C) a high-risk product mix extension because it is new to the market.
D) new by the Federal Trade Commission for the usual one-year period.
E) not a new-product because it does not represent a different SKU.
Correct Answer:
Verified
Correct Answer:
Verified
Q26: Ideally, before a new product or service
Q75: The Marriott Corporation sent a six-person intelligence
Q78: Using an existing brand name to introduce
Q81: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2496/.jpg" alt=" Thirsty Dog! Thirsty
Q83: Marketers pay slotting fees to grocers in
Q85: Most American families buy the same _
Q152: Introducing new-products sequentially into geographic areas of
Q166: The type of business products known as
Q169: In terms of promotion, which of the
Q187: The stage of the new-product process that