Using an Existing Brand Name to Introduce a Product That

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Cosmopolitan magazine introduced Cosmopolitan-branded yogurt,and it failed quickly.This innovation strategy is known as a

A) radical invention
B) product line extension
C) disruptive innovation
D) brand extension
E) product deletion