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Ideally,before a New Product or Service Is Developed,a Firm Should

Question 197

Multiple Choice

Ideally,before a new product or service is developed,a firm should have a precise __________,which is a statement that identifies: (1) a well-defined target market; (2) specific customers' needs,wants,and preferences;and (3) what the product or service will be and do to satisfy consumers.


A) formula
B) contract
C) modus operandi
D) protocol
E) methodology

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