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    Exam 10: Developing New Products and Services
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    Generating Insights Leading to Marketing Actions Based on Massive Numbers
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Generating Insights Leading to Marketing Actions Based on Massive Numbers

Question 265

Question 265

Multiple Choice

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.


A) brainstorming
B) groupthink
C) outsourcing
D) crowdsourcing
E) NIH syndrome

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