Multiple Choice
Which of the products listed below would be the BEST candidate for full-scale market testing?
A) totally free checking account from Bank One
B) household frequent flyer program from Delta Airlines
C) mid-priced luxury sedan made in America by Mazda
D) new iced coffee beverage from Starbucks
E) slimmer iMac computer
Correct Answer:
Verified
Correct Answer:
Verified
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