Because of the Time,cost,and Confidentiality Problems of Test Markets,consumer Packaged

Multiple Choice

Because of the time,cost,and confidentiality problems of test markets,consumer packaged goods firms often turn to __________,a technique that replicates a full-scale test market to a limited degree.

A) partial rollouts
B) screening and evaluation
C) virtual reality testing
D) time-to-market measures
E) simulated test markets