New Balance Makes the Minimus Line of Shoes with a Vibram

Multiple Choice

New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush,smooth,and stable ride." And its Made in America,top of the line,990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability,a stability-enhancing ABZORB^® midsole,and ENCAP to promote a healthy gait." This strategy is an example of

A) mass customization.
B) product segmentation.
C) market segmentation.
D) single chain marketing.
E) market specific selection.