Multiple Choice
Lands' End will custom-fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com. This is an example of
A) family branding.
B) mass customization.
C) "Tiffany/Walmart" marketing.
D) market melding.
E) specialty customization.
Correct Answer:
Verified
Correct Answer:
Verified
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